It is how a trades business stops being a stranger. Here is the thinking underneath everything we do, what the work actually looks like, and who it is genuinely not for.
What We Actually Do
Not a retainer with a vague deliverable. Five specific things.
We build the architecture first
Before a camera comes out we map the pillars, formats and angles for your specific trade. This is the part everyone skips, and it is why most trades content dies in week three with nothing left to say. The same map is free on this site if you would rather build it yourself.
Build yours freeWe film on your real jobs
We come to jobs you were doing anyway, with a shot list built off the architecture, no studio and no script. You keep working and we film around you. Shot against a structure instead of freestyled, that footage goes a very long way.
We cut, caption and post every day
Edited to the hook, captioned so it works on mute, and pushed to Instagram, TikTok and YouTube Shorts on a fixed schedule. Daily beats good early on, because you are looking for a pattern in what holds attention, and you cannot read a pattern off four posts.
We hand the winners back as ad creative
Every month the clips that earned attention organically get cut into ad formats and handed over ready to run. You are never guessing at creative, and you never pay to find out an idea does not work.
We tell you what is landing, plainly
A short monthly read: which angles held attention, which pillar is carrying, what we are cutting and what we are doubling. No dashboard you have to learn, and no vanity number dressed up as a result.
Who We Work With
We take a small number at a time, so this matters more than it usually would.
This works when
- Somebody in the business is willing to talk, even if they would rather not be famous
- You have an opinion about how the work should be done, and it annoys you when it is done badly
- There is room to take more work, or you are hiring to make room
- You are prepared to show the middle of a job, not only the finished photo
- The person reading this is the one who decides what gets spent
- You can give it six months before deciding whether it worked
This does not work when
- Nobody will go near a camera and nobody wants the work filmed either
- You are already flat out and have no intention of growing
- You want a number of booked jobs per post guaranteed in writing
- Every clip has to go through an approvals chain before it can post
- The plan is to try it for one month and see
- You want us to post stock footage with your logo over it
Not sure which column you are in?
If the right one describes you we would rather tell you now. That is what the questions are for, and a fair number of people who answer them get a no back.
Start the questions Eighteen questions. Tap an answer and it moves on by itself.Take The Plan, With Or Without Us
The same map we start every client on. Eight questions, no call attached.